The Science of Achieving Extraordinary Executive Presence
What is executive presence, and why does it matter? Intuitively, leaders know it’s an important success factor. Sometimes it’s described as presentation skill, polish, charisma or professional image. However, these descriptions fail to acknowledge the deeper-level facets that enable leaders to align, inspire, and move people to act.


Suzanne Bates CEO,
Bates Communications
Suzanne Bates is the CEO of Bates, a firm founded in 2000 with a mission today to help leaders influence the world. The firm is distinguished in the field of leadership development for its ground breaking research and practical approach to helping leaders make an impact.
— Editorial Reviews —
“Bates has done something extraordinarily useful. Through a scientifically-grounded approach, they’ve identified the core elements of “executive presence;” and through a clarifying set of illustrations, they’ve made it attainable. All leaders—current and prospective—ought to feel grateful to them.”
– Robert B. Cialdini, Author of INFLUENCE
“This remarkable book takes a granular, research-based look at what makes for an outstanding leader, then pulls back to show how to become one in the greater context of your organization. Whether you’re moving up the org chart or want to enhance your current leadership style, All the Leader You Can Be has the advice you need!”
– Marshall Goldsmith, #1 New York Times bestselling author
“Too many workers are thrown into leadership roles with absolutely no idea of what it takes to be even a mediocre leader, let alone a great one. The Bates Model of Executive Presence will help readers learn, evaluate and constantly improve their leadership skills.”
– Bill Capodagli & Lynn Jackson, Authors of The Disney Way
Executive Presence Questionnaire
Answer some relevant questions about your role and business goals, and we’ll share insights based on some of the most common scenarios we find our clients face.
In the News
Read Suzanne’s comments in Fortune Magazine.
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