— About The Author —

Suzanne Bates

CEO of Bates Communications, Inc., a top CEO coach, former award-winning television news anchor, and author of Speak Like a CEO, Motivate Like a CEO, and Discover Your CEO Brand.

All the Leader You Can Be Bates Book  
Suzanna Bates - author of All the Leader You Can Be

“Bates has done something extraordinarily useful. Through a scientifically-grounded approach, they’ve identified the core elements of “executive presence”, and through a clarifying set of illustrations, they’ve made it attainable. All leaders—current and prospective—ought to feel grateful to them.”

Robert B. Cialdini – Author of INFLUENCE


Suzanne Bates is the CEO of Bates, a firm with a mission to help leaders shape the world. The firm is distinguished in the field of leadership development for its ground breaking research and practical approach to helping leaders develop executive presence. As a coach to some of the world’s top executives, Suzanne’s passion is helping leaders align, engage, and move people to drive results for their organizations and the world around them.

Suzanne launched the firm in 2000 after a successful career as a television journalist in major markets including Boston, Philadelphia and Tampa-St. Petersburg. Suzanne’s years as an on-air personality with major market television stations WBZ-TV Boston, WCAU-TV Philadelphia and WFLA-TV Tampa-St. Petersburg put her at the center of major news stories with the opportunity to interview thousands of political leaders, CEOs, business people, authors and celebrities. She won an AP News Award and was part of a team that won the Columbia DuPont, the highest award in journalism.


In 2005 she published her first book, Speak Like a CEO: Secrets for Commanding Attention and Getting Results (McGraw Hill), which went to #6 on the bestseller charts on amazon.com, and is now published in 7 languages including Chinese, Russian and Indonesian. Her other books, Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!, and Discover Your CEO Brand: Secrets for Embracing and Maximizing Your Unique Value as a Leader, were also published by McGraw Hill and quickly became business bestsellers.


Her firm’s roster of senior executive clients is a who’s who of top global companies that turn to Bates for advice, consulting, executive coaching and expertise in the field of executive presence and communicative leadership. In 2013, they researched, piloted and launched the first-ever research-based model of executive presence, and operationalized it in the scientifically validated assessment tool, the Bates ExPI™. The Bates Model of Executive Presence provides organizations with a rich, multi-dimensional framework for measuring the way individual leaders influence and make an impact to drive business results.

Today as a nationally recognized expert in business communications and leadership, Suzanne has appeared in hundreds of publications including the New York Times, Forbes Magazine, Business Week, Investors’ Business Daily, the New York Post, Wall St. Journal, and CNNMoney.com, and on countless television programs including the Today Show, Fox Business Morning, New England Cable News, CBS Radio, and more.