— About The Book —

All the Leader You Can Be:
The Science of Achieving Extraordinary
Executive Presence

Suzanne Bates McGraw-Hill (March 2016)


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All the Leader You Can Be Suzanne Bates

“If you aspire to become an outstanding leader, this book is a must read. All the Leader You Can Be is a blueprint for building specific qualities all leaders need to establish an executive presence that will drive successful business results for their organization.”

– Tom Massey, author, The ABC’s of Effective Leadership 

The bestselling author of Speak Like a CEO reveals the 15 qualities executives can develop to make an extraordinary impact on the world around them.

Executive presence has long been acknowledged as a critical factor in leadership. However, its definition is often mysterious and subject to diverse perspectives. As a result, leaders receive feedback on their presence without a roadmap for action that connects clearly to their business objectives. The default assumption is to equate presence with appearance and presentation skills. While these factors are important, they’re only a small part of how leaders sustain goal-directed action in an organization.

Through extensive research in leadership, communications, psychology, and social action theories and literature, the author of All the Leader You Can Be has identified three dimensions of executive presence – Character, Substance, and Style. Within these dimensions are 15 distinct facets that enable leaders to align, inspire and move people to act. In the book, the authors demonstrate how leaders can learn to amplify each of these facets, including Authenticity, Resonance, Practical Wisdom, and Inclusiveness.

All the Leader You Can Be is geared towards executives and experts in leadership development who want a research-based framework for leading and influencing in today’s global marketplace. Through case studies and examples from their work with executives across the world, the authors provide leaders with a roadmap for making a bigger impact on their people, their organizations, and the world.

Suzanne Bates is CEO of Bates Communications, Inc., a top CEO coach, former award-winning television news anchor, and author of Speak Like a CEO, Motivate Like a CEO, and Discover Your CEO Brand.